Spring 2011 Shenzhen February 25-26 Chengdu February 28- March 1 Shanghai March 3-4 Fall 2011 Shenzhen September 6-7 Xi'an September 12-13

A handshake, a conversation; the strongest business relationships are always created face-to-face.

That's particularly true here in China, the world's largest semiconductor market, where success comes from trust and that all-important guanxi. If you want to influence engineers in China, you need to work hard at networking and building relationships in person, which is where IIC-China comes in.

Participate at IIC-China and you open up your business to China's design engineers. You acknowledge their importance as your customers and you show that you care enough to solve their design problems first-hand. That's important to them.

It's the only event in the year where they get to see you, evaluate your technology and most importantly ask questions about it in the context of design.

Mainland China's first ever live product teardowns featured at IIC-China

Top international and local technology experts shared their insights at the 15th International IC-China Conference & Exhibition (IIC-China) Fall Edition. The event, which featured mainland China's very first live product teardowns, took place in two major electronics design and manufacturing hubs in Southern and Western China - Shenzhen and Xi'an.
EE Times- China analysts performed two live teardowns on each day. One of these sessions involved engineers getting a chip-by-chip, technology-by-technology comparison of Apple's iPad and iRobot's APAD. Another session enabled engineers to see under-the-hood of the latest portable blood pressure measurement device, as analysts took a close look at the technology and components that power this hot product.

Make sure your brand is seen at this big design event. Contact your account executive today.

Expanded Conference Program provides you greater influence in product development

Certification at IIC-China Engineers attending the Fall conference program can qualify for Silver or Gold-standard certification

IIC-China has expanded the breadth and depth of its conference program, giving engineers more opportunities to learn about the latest technologies.

The new, multi-faceted educational program includes the following:

The conference program at IIC-China provides greater opportunities for you to influence product development in China.

China's engineers are eager to learn from you. Book now!